In an ever-evolving world, customers are now expecting highly personalised experiences but are also becoming increasingly wary of giving their personal data. If an organisation is receiving limited data, how can they ensure they are remaining relevant to their customers?
You might have heard of dev ops and special ops, but it’s possible the term ‘marketing ops’ hasn’t yet crossed your radar. Here, with the help of n3 Hub CTO Damian Williams, we take a detailed look at this newly-created employment niche and how it can be filled.
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems that aren’t capable of segmenting data just the way marketers want it.
In this day and age, every industry has their own platforms, which in turn, comes with their own set of acronyms – so it should come as no surprise that the digital, marketing and communication industries are no different. The more you try and understand, the more acronyms you come across and the more confusing it gets.