In this day and age, every industry has their own platforms, which in turn, comes with their own set of acronyms – so it should come as no surprise that the digital, marketing and communication industries are no different. The more you try and understand, the more acronyms you come across and the more confusing it gets.
To help get you started, we’ve come up with a guide to the various marketing platforms you need to know about, how they are used and what you need to make them work best for you.