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Converting Website Traffic into Revenue
Learn about the facts and perils of unconnected customer data. Then, discover how, with the right tools and a single view, you’ll save time and money with your marketing efforts and focus your spending on acquiring the right customers.
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Create a Single Customer View (SCV)
On the surface, the customer journey is a simple concept – you develop a product, and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex. Learn about the facts and perils of unconnected customer data.
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Consumers Want Highly Personalized Experiences – Here’s How a CDP Can Help You Achieve That
Simple concept – you develop a product and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex. That’s why mapping a buyer’s journey is essential to ensuring a great experience – for every individual customer.
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What to Look Out for in 2022 in Marketing and Digital Marketing
We’ve done the research for you and found three marketing and digital trends you need to be watching in 2022.
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What to do with big data to enhance your digital customer experience
Everyone’s talking about the power of ‘big’ data to drive a better customer experience and add relevant personal touches to marketing campaigns, but some large enterprises are struggling to grasp this opportunity. Long-standing organisations and enterprises have a vast collection of data about their customers and the way their customers interact with them. Often there’s…
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What Decisioning Approach Best Fits Your Enterprise to Help You Achieve Digital Marketing Nirvana?
Mining your own data for marketing insights that will increase sales is essential if you want to stay competitive. Do it right and you have an almost-unfair advantage over your rivals.
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Why Are Marketing Clouds Suddenly Pushing CDPs?
Over the past months, several of the major marketing cloud vendors have announced either the availability or development of their own customer data platforms (CDPs). For some, this represents a major change of position. They’ve moved from questioning the need for any sort of CDP to becoming enthusiastic advocates. So let’s unpack the various reasons…
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What Are the Biggest Challenges in Your Martech Life? The Three Big Challenges Marketers Face
Marketing technology is both a benefit and a burden. It’s full of promise, if you can get it right. But it can also keep you up at night, because you just can’t seem to get it all to hang together.
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What’s in a Name? How to Find the Right Customer Data Platform for Your Business
As the need for Customer Data Platforms (CDPs) in the marketing and digital gains more attention there’s an increasing number of CDP vendors and platforms coming onto the market making claims about the ability of their offerings. With so many platforms all calling themselves the same thing, learn how to determine the right one for…
All your customer data in one place with a Single Customer View
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Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
All your customer data in one place with a Single Customer View
Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
Product overview
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