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What Are the Biggest Challenges in Your Martech Life? The Three Big Challenges Marketers Face
Marketing technology is both a benefit and a burden. It’s full of promise, if you can get it right. But it can also keep you up at night, because you just can’t seem to get it all to hang together.
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Why Are Marketing Clouds Suddenly Pushing CDPs?
Over the past months, several of the major marketing cloud vendors have announced either the availability or development of their own customer data platforms (CDPs). For some, this represents a major change of position. They’ve moved from questioning the need for any sort of CDP to becoming enthusiastic advocates. So let’s unpack the various reasons…
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What Decisioning Approach Best Fits Your Enterprise to Help You Achieve Digital Marketing Nirvana?
Mining your own data for marketing insights that will increase sales is essential if you want to stay competitive. Do it right and you have an almost-unfair advantage over your rivals.
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Find Out How to Improve Your Web Personalization to Deliver a Better Experience and ROI
How a scientific approach to web personalisation can deliver significant positive returns for marketers. Learn about: * The differences between a traditional marketing approach and a scientific approach * The common pitfalls of deploying web personalisation programmes * How Customer Data Platforms can contribute to success
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What to Do with Big Data to Enhance Your Digital Customer Experience
Everyone’s talking about the power of ‘BIG’ data to drive a better customer experience and add relevant personal touches to marketing campaigns, but some large enterprises are struggling to grasp this opportunity.