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Today’s modern business world is littered with examples of IT and software deployments that failed to deliver the benefits that were initially promised. Drawn-out deployment timelines and cost overruns lead to frustration among both users and senior management. If the technology doesn’t function as promised, it may well be avoided, and other tools used in…

In a guest post with B&T, Damian Williams, our CTO at n3 Hub, says data is the key for any modern marketer and that makes choosing the right customer data platform (CDP) all the more important. Here’s his tips…

CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the new year

Learn about the facts and perils of unconnected customer data. Then, discover how, with the right tools and a single view, you’ll save time and money with your marketing efforts and focus your spending on acquiring the right customers.

On the surface, the customer journey is a simple concept – you develop a product, and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex. Learn about the facts and perils of unconnected customer data.

Simple concept – you develop a product and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex. That’s why mapping a buyer’s journey is essential to ensuring a great experience – for every individual customer.