Adobe Campaign Classic is set for end of life in 2027. While a few years away, this means many marketers should consider transitioning to Adobe Campaign Standard, Adobe Journey Optimizer, or even a new solution altogether. We know this can feel overwhelming, especially when you’re faced with questions about unforeseen costs, resource requirements, tight timings, and the critical concerns of exactly how to execute the migration.
The good news: there is a way to do this without breaking the bank or losing business continuity (or your sanity, for that matter).
Key Factors in Data Migration:
- Data Integrity: It is crucial to ensure that your data is accurately and completely transferred. Any discrepancies can lead to errors in your campaigns and affect customer engagement.
- System Compatibility: Your new platform must integrate seamlessly with your existing tools and processes. This helps maintain efficiency and prevents disruptions.
- Compliance: Adhering to privacy laws and regulations, such as GDPR or CCPA, is essential to avoid legal issues and maintain customer trust.
- User Experience: Minimising downtime and ensuring that your marketing operations continue smoothly is vital for maintaining customer engagement and business continuity.
That’s where n3 Hub comes in. We’re experts in navigating these transitions and can make the process as smooth as possible. With our headless Customer Data Platform and deep industry knowledge, we ensure your migration is cost-effective, quick, and secure.
Our approach allows you to keep using your current assets while gradually integrating new features, avoiding the hassle of a complete “big bang” platform switch. This means you maintain continuity and enhance your digital capabilities while maximising your ROI. We can also support you in your new operating state—we can act as an extension of your current team to grow your digital maturity and empower your customer experience.
Are you a little bit keen? Want some more info? Contact n3 Hub in Sydney or Auckland for a coffee chat (in person or online).