8 REASONS WHY YOU NEED MARKETING OPERATIONS TO HELP YOUR BUSINESS
You might have heard of dev ops and special ops, but it's possible the term' marketing ops' hasn't yet crossed your radar. Read on and hear from n3 Hub's CTO…
Tag: Digital Marketing
HOW TO ASSEMBLE THE PERFECT ENTERPRISE MARTECH STACK FOR EFFECTIVE PROGRAMMATIC MARKETING
MarTech, otherwise known as Marketing Technology, is the term used to describe the software and tech tools that marketers leverage to plan, execute, and measure marketing campaigns. Which apps are…
WHAT DECISIONING APPROACH BEST FITS YOUR ENTERPRISE TO HELP YOU ACHIEVE DIGITAL MARKETING NIRVANA?
Mining your own data for marketing insights that will increase sales is essential if you want to stay competitive. Do it right and you have an almost-unfair advantage over your…
WHY ARE MARKETING CLOUDS SUDDENLY PUSHING CDPS?
Over the past months, several of the major marketing cloud vendors have announced either the availability or development of their own customer data platforms (CDPs). For some, this represents a…
WHAT’S IN A NAME? HOW TO FIND THE RIGHT CUSTOMER DATA PLATFORM FOR YOUR BUSINESS
As the need for Customer Data Platforms (CDPs) in the marketing and digital gains more attention there’s an increasing number of CDP vendors and platforms coming onto the market making…
WHAT ARE THE BIGGEST CHALLENGES IN YOUR MARTECH LIFE? THE THREE BIG CHALLENGES MARKETERS FACE
Marketing technology is both a benefit and a burden. It’s full of promise, if you can get it right. But it can also keep you up at night, because you…
MODERN MARKETING DECISION-MAKING: WHAT TYPE OF PLATFORM AND APPROACH DO ENTERPRISE MARKETERS NEED?
Why a centralised approach to decisioning is not necessarily the best for marketing. Read on to learn more about: The three key types of decision in digital marketing The pitfalls…
MARKETING DATA PLATFORMS – PART 2
In Part Two of our examination of the data technology required to support marketing programmes in a digital world, we look at where data platforms fit in the maze of…
BREACHING THE DATA DAM – PART 1
Part One of our two-part look at the data technology required to support modern customer experience programmes. Marketing technology is a hot discussion topic at a senior level in most…