DIGITAL MARKETING PREDICTIONS FOR 2023
CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the…
Tag: Digital Marketing
CONVERTING WEBSITE TRAFFIC INTO REVENUE
Learn about the facts and perils of unconnected customer data. Then, discover how, with the right tools and a single view, you’ll save time and money with your marketing efforts…
CREATE A SINGLE CUSTOMER VIEW (SCV)
On the surface, the customer journey is a simple concept – you develop a product, and your customer buys it. With advancements in technology redefining the way consumers connect with…
CONSUMERS WANT HIGHLY PERSONALISED EXPERIENCES – HERE’S HOW A CDP CAN HELP YOU ACHIEVE THAT
Simple concept – you develop a product and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex.…
WHAT TO LOOK OUT FOR IN 2022 IN MARKETING AND DIGITAL MARKETING
We’ve done the research for you and found three marketing and digital trends you need to be watching in 2022.
8 REASONS WHY YOU NEED MARKETING OPERATIONS TO HELP YOUR BUSINESS
You might have heard of dev ops and special ops, but it's possible the term' marketing ops' hasn't yet crossed your radar. Read on and hear from n3 Hub's CTO…
HOW TO ASSEMBLE THE PERFECT ENTERPRISE MARTECH STACK FOR EFFECTIVE PROGRAMMATIC MARKETING
MarTech, otherwise known as Marketing Technology, is the term used to describe the software and tech tools that marketers leverage to plan, execute, and measure marketing campaigns. Which apps are…
WHAT DECISIONING APPROACH BEST FITS YOUR ENTERPRISE TO HELP YOU ACHIEVE DIGITAL MARKETING NIRVANA?
Mining your own data for marketing insights that will increase sales is essential if you want to stay competitive. Do it right and you have an almost-unfair advantage over your…
WHY ARE MARKETING CLOUDS SUDDENLY PUSHING CDPS?
Over the past months, several of the major marketing cloud vendors have announced either the availability or development of their own customer data platforms (CDPs). For some, this represents a…