Tag: customer data platform

DIGITAL MARKETING PREDICTIONS FOR 2023

CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the…

Read more

CREATE A SINGLE CUSTOMER VIEW (SCV)

On the surface, the customer journey is a simple concept – you develop a product, and your customer buys it. With advancements in technology redefining the way consumers connect with…

Read more