DIGITAL MARKETING PREDICTIONS FOR 2023
CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the…
Tag: customer data platform
CONVERTING WEBSITE TRAFFIC INTO REVENUE
Learn about the facts and perils of unconnected customer data. Then, discover how, with the right tools and a single view, you’ll save time and money with your marketing efforts…
CREATE A SINGLE CUSTOMER VIEW (SCV)
On the surface, the customer journey is a simple concept – you develop a product, and your customer buys it. With advancements in technology redefining the way consumers connect with…
CONSUMERS WANT HIGHLY PERSONALISED EXPERIENCES – HERE’S HOW A CDP CAN HELP YOU ACHIEVE THAT
Simple concept – you develop a product and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex.…
NEW FEATURE RELEASE: JUNE 2022
Our team have been working behind the scenes to make some great enhancements to our Customer Data Platform.
NEW FEATURE RELEASE: MARCH 2022
Over the past few months, our team have been making some great enhancements to our Customer Data Platform.
HOW A CDP HELPS YOU ACHIEVE A SINGLE CUSTOMER VIEW
As marketers, we know that understanding your customers and their needs is essential. Imagine a brand that tailors its communication and messaging to your needs and interests! Find out how…
THE BALANCE BETWEEN PRIVACY & PERSONALISATION IN MARKETING – HOW CAN YOU ACHIEVE BOTH?
In an ever-evolving world, customers are now expecting highly personalised experiences but are also becoming increasingly wary of giving their personal data. If an organisation is receiving limited data, how…
NEW FEATURE RELEASE: AUGUST 2021
Over the past few months, we’ve been working behind the scenes to deliver some great features to our Customer Data Platform.