Single Customer View (SCV)

Today’s modern business world is littered with examples of IT and software deployments that failed to deliver the benefits that were initially promised. Drawn-out deployment timelines and cost overruns lead to frustration among both users and senior management. If the technology doesn’t function as promised, it may well be avoided, and other tools used in…

Are financial services organisations in for challenging times over the next 12 months?  With inflation pushing up the price of everything from groceries to utility bills, hard-pressed consumers are shopping around for the best deals, including on their mortgages and insurance policies.

In an era of rampant data breaches and privacy scandals, it’s little wonder that consumers are growing increasingly wary of the way their personal information is being collected and used.

Our business development manager, Stephen Schwalger spoke with RetailBiz recently about the importance of Customer Communication for Retailers.

A key element in customer relationship building is regular communication. Businesses need to provide customers with a regular stream of relevant information that makes them feel valued and encourages future transactions. In this article our CTO, Damian Williams highlights why a single communication is no longer enough.

A key element in customer relationship building is regular communication. Businesses need to provide customers with a regular stream of relevant information that makes them feel valued and encourages future transactions. In this article our CTO, Damian Williams highlights why a single communication is no longer enough.

CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the new year

Learn about the facts and perils of unconnected customer data. Then, discover how, with the right tools and a single view, you’ll save time and money with your marketing efforts and focus your spending on acquiring the right customers.

On the surface, the customer journey is a simple concept – you develop a product, and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex. Learn about the facts and perils of unconnected customer data.