DIGITAL MARKETING PREDICTIONS FOR 2023
CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the…
Tag: single customer view
CONVERTING WEBSITE TRAFFIC INTO REVENUE
Learn about the facts and perils of unconnected customer data. Then, discover how, with the right tools and a single view, you’ll save time and money with your marketing efforts…
CREATE A SINGLE CUSTOMER VIEW (SCV)
On the surface, the customer journey is a simple concept – you develop a product, and your customer buys it. With advancements in technology redefining the way consumers connect with…
CONSUMERS WANT HIGHLY PERSONALISED EXPERIENCES – HERE’S HOW A CDP CAN HELP YOU ACHIEVE THAT
Simple concept – you develop a product and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex.…
NEW FEATURE RELEASE: AUGUST 2021
Over the past few months, we’ve been working behind the scenes to deliver some great features to our Customer Data Platform.
WHY MARKETING NEEDS TO OWN ITS CUSTOMER DATA
To be able to run campaigns that are compelling and timely with relevant messages, you rely on good customer data. Find out how to get what you need.
WHY ALL CDP’s ARE NOT CREATED EQUAL
As consumers become more tech-savvy and expect to be engaged cohesively on digital and offline channels, it has become increasingly important for marketers to have meaningful and relevant conversations and…