DIGITAL MARKETING PREDICTIONS FOR 2023
CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the…
Tag: Marketing Automations
CONVERTING WEBSITE TRAFFIC INTO REVENUE
Learn about the facts and perils of unconnected customer data. Then, discover how, with the right tools and a single view, you’ll save time and money with your marketing efforts…
CREATE A SINGLE CUSTOMER VIEW (SCV)
On the surface, the customer journey is a simple concept – you develop a product, and your customer buys it. With advancements in technology redefining the way consumers connect with…
CONSUMERS WANT HIGHLY PERSONALISED EXPERIENCES – HERE’S HOW A CDP CAN HELP YOU ACHIEVE THAT
Simple concept – you develop a product and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex.…
WHAT ARE THE BIGGEST CHALLENGES IN YOUR MARTECH LIFE? THE THREE BIG CHALLENGES MARKETERS FACE
Marketing technology is both a benefit and a burden. It’s full of promise, if you can get it right. But it can also keep you up at night, because you…
WHAT MARKETING PLATFORM SHOULD I USE TO GET A SINGLE CUSTOMER VIEW?
Marketers are now operating in a world where data is more important than ever and those that can access and use it effectively can gain a significant advantage over their…
WHERE DO YOU DRAW THE LINE WITH MARKETING PERSONALISATION ?
The ability to tailor your marketing and CX communications based on what you know about a customer is generally a very good thing, but it can come back to bite…
HOW TO GET YOUR CUSTOMER DATA INTO ONE PLACE TO OPTIMISE YOUR ONLINE MEDIA SPEND
Customer Data Platforms and Programmatic Media How CDPs can work with Demand Side Platforms The limitations of Data Management Platforms Marketing automation platforms and programmatic media
WHY MARKETING NEEDS TO OWN ITS CUSTOMER DATA
Email Marketing and AdWords for the first time made it possible for Marketing to measure the effectiveness of marketing at an individual level and to calculate true marketing ROI. Find…