Simple concept – you develop a product and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex.…
Marketing technology is both a benefit and a burden. It’s full of promise, if you can get it right. But it can also keep you up at night, because you…
Marketers are now operating in a world where data is more important than ever and those that can access and use it effectively can gain a significant advantage over their…
The ability to tailor your marketing and CX communications based on what you know about a customer is generally a very good thing, but it can come back to bite…
Customer Data Platforms and Programmatic Media How CDPs can work with Demand Side Platforms The limitations of Data Management Platforms Marketing automation platforms and programmatic media
Email Marketing and AdWords for the first time made it possible for Marketing to measure the effectiveness of marketing at an individual level and to calculate true marketing ROI. Find…
