HOW TO GET YOUR CUSTOMER DATA INTO ONE PLACE TO OPTIMISE YOUR ONLINE MEDIA SPEND
Customer Data Platforms and Programmatic Media How CDPs can work with Demand Side Platforms The limitations of Data Management Platforms Marketing automation platforms and programmatic media
WHY MARKETING NEEDS TO OWN ITS CUSTOMER DATA
Email Marketing and AdWords for the first time made it possible for Marketing to measure the effectiveness of marketing at an individual level and to calculate true marketing ROI. Find out why your organisation must own its marketing
WHERE DO YOU DRAW THE LINE WITH MARKETING PERSONALISATION ?
The ability to tailor your marketing and CX communications based on what you know about a customer is generally a very good thing, but it can come back to bite you. We have put together a list of five things
WHAT MARKETING PLATFORM SHOULD I USE TO GET A SINGLE CUSTOMER VIEW?
Marketers are now operating in a world where data is more important than ever and those that can access and use it effectively can gain a significant advantage over their competitors. When it comes to deciding what data platform you
WHAT ARE THE BIGGEST CHALLENGES IN YOUR MARTECH LIFE? THE THREE BIG CHALLENGES MARKETERS FACE
Marketing technology is both a benefit and a burden. It’s full of promise, if you can get it right. But it can also keep you up at night, because you just can’t seem to get it all to hang together.