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Why Marketing Needs to Own Its Customer Data
Email Marketing and AdWords for the first time made it possible for Marketing to measure the effectiveness of marketing at an individual level and to calculate true marketing ROI. Find out why your organisation must own its marketing data.
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Breaching the Data Dam – Part 1
Part One of our two-part look at the data technology required to support modern customer experience programmes. Marketing technology is a hot discussion topic at a senior level in most enterprises, particularly between CMOs and CIOs. A common question that comes up from the IT side in these discussions is “Why do I need yet…
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Marketing Data Platforms – Part 2
In Part Two of our examination of the data technology required to support marketing programmes in a digital world, we look at where data platforms fit in the maze of modern MarTech. What are the key types of MarTech and AdTech platform that handle data? What are the major differences between platforms? How can enterprise…
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Modern Marketing Decision-Making: What Type of Platform and Approach Do Enterprise Marketers Need?
Why a centralised approach to decisioning is not necessarily the best for marketing. Read on to learn more about: The three key types of decision in digital marketing The pitfalls of centralised decisioning Common tensions between Marketing and IT The advantages of taking a decentralised approach
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How to Assemble the Perfect Enterprise Martech Stack for Effective Programmatic Marketing
MarTech, otherwise known as Marketing Technology, is the term used to describe the software and tech tools that marketers leverage to plan, execute, and measure marketing campaigns. Which apps are you using to build your stack and is your stack delivering the agility and results you’re aiming for?
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8 Reasons Why You Need Marketing Operations to Help Your Business
You might have heard of dev ops and special ops, but it’s possible the term’ marketing ops’ hasn’t yet crossed your radar. Read on and hear from n3 Hub’s CTO Damian Williams as he takes a detailed look at this newly-created employment niche and how it can be filled.
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Find Out How to Improve Your Web Personalization to Deliver a Better Experience and ROI
How a scientific approach to web personalisation can deliver significant positive returns for marketers. Learn about: * The differences between a traditional marketing approach and a scientific approach * The common pitfalls of deploying web personalisation programmes * How Customer Data Platforms can contribute to success
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What to Do with Big Data to Enhance Your Digital Customer Experience
Everyone’s talking about the power of ‘BIG’ data to drive a better customer experience and add relevant personal touches to marketing campaigns, but some large enterprises are struggling to grasp this opportunity.
All your customer data in one place with a Single Customer View
n3 Hub is ISO27001 and SOC 2 accredited, both internationally recognised as best practice frameworks and processes for the secure management of information.
Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
All your customer data in one place with a Single Customer View
Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
Product overview
Resources