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How to Get the Most Out of Your CDP and Ensure Success
Recently Customer Data Platforms (CDPs) have become the latest 3 letter acronym to enter marketing glossary. CDP’s offer many benefits to those that can successfully adopt one and use it to enable their data driven digital customer experience and marketing initiatives.
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Where Do You Draw the Line with Marketing Personalization?
The ability to tailor your marketing and CX communications based on what you know about a customer is generally a very good thing, but it can come back to bite you. We have put together a list of five things you should avoid when establishing your parameters for personalisation.
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Why Marketing Needs to Own Its Customer Data
Email Marketing and AdWords for the first time made it possible for Marketing to measure the effectiveness of marketing at an individual level and to calculate true marketing ROI. Find out why your organisation must own its marketing data.
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Modern Marketing Decision-Making: What Type of Platform and Approach Do Enterprise Marketers Need?
Why a centralised approach to decisioning is not necessarily the best for marketing. Read on to learn more about: The three key types of decision in digital marketing The pitfalls of centralised decisioning Common tensions between Marketing and IT The advantages of taking a decentralised approach
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Unlocking Customer Data – How to Drive Customer Experience Transformation Using Data from Legacy Systems
Digital-led customer experience transformation is one of the hottest topics for CMOs in today’s market. According to IDC, over two thirds of global enterprises are looking to make the strategic shift from traditional to digitally-led strategy, with over one third expecting to have fully adopted digital transformation by the end of this financial year. Read…
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The Biggest Data Challenges for Your Marketing Team
Having good data used to be considered the icing on the cake for marketing, but these days, it’s way more important than that. Data is central to modern marketing; it’s the very core of brand building and product sales. Are you having challenges with data-driven marketing? Read on to find out more.
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How to Optimize Programmatic Media Spend Using the Power of a Customer Data Platform
As the need for digital media and media buying becomes stronger than ever to effectively communicate with customers, it should come as no surprise that with this, customers are at the forefront of digital marketing strategies. The end goal is to reach the right person at the right time on the right platform with the…
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8 Reasons Why You Need Marketing Operations to Help Your Business
You might have heard of dev ops and special ops, but it’s possible the term’ marketing ops’ hasn’t yet crossed your radar. Read on and hear from n3 Hub’s CTO Damian Williams as he takes a detailed look at this newly-created employment niche and how it can be filled.
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The Balance Between Privacy & Personalization in Marketing – How Can You Achieve Both?
In an ever-evolving world, customers are now expecting highly personalised experiences but are also becoming increasingly wary of giving their personal data. If an organisation is receiving limited data, how can they ensure they are remaining relevant to their customers? In this article, we define personalisation and privacy and how your business can achieve the…
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Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
All your customer data in one place with a Single Customer View
Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
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