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Unlocking the Power of Data: Why Your Organization Needs a Customer Data Platform
Having a Single View of your Customer data means you can get a complete picture of who they are and what they want. Having a Single Customer View helps you tailor your messaging and marketing campaigns to your customers and ensures your business provides them with the necessary products or services.
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Key Factors to Consider When Choosing a Customer Data Platform
In a guest post with B&T, Damian Williams, our CTO at n3 Hub, says data is the key for any modern marketer and that makes choosing the right customer data platform (CDP) all the more important. Here’s his tips…
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Seven Ways to Achieve Maximum Value from a CDP Deployment
Today’s modern business world is littered with examples of IT and software deployments that failed to deliver the benefits that were initially promised. Drawn-out deployment timelines and cost overruns lead to frustration among both users and senior management. If the technology doesn’t function as promised, it may well be avoided, and other tools used in…
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Customer-Centric Communication for SMEs in Finance
Are financial services organisations in for challenging times over the next 12 months? With inflation pushing up the price of everything from groceries to utility bills, hard-pressed consumers are shopping around for the best deals, including on their mortgages and insurance policies.
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Delivering True Business Value Through Marketing Automation
Our Head of Digital, Sophie Crisp spoke with B&T about how marketing automation can improve the effectiveness of campaigns and deliver an improved bottom line.
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How a Customer Data Platform Improves Data Privacy
In an era of rampant data breaches and privacy scandals, it’s little wonder that consumers are growing increasingly wary of the way their personal information is being collected and used.
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Why Effective Customer Communication Is Do or Die for Retailers
Our business development manager, Stephen Schwalger spoke with RetailBiz recently about the importance of Customer Communication for Retailers.
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Why Data Regulation Changes Mark a Big Opportunity for Marketing Agencies
A key element in customer relationship building is regular communication. Businesses need to provide customers with a regular stream of relevant information that makes them feel valued and encourages future transactions. In this article our CTO, Damian Williams highlights why a single communication is no longer enough.
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Why a Single Customer Communication Channel Is No Longer Enough
A key element in customer relationship building is regular communication. Businesses need to provide customers with a regular stream of relevant information that makes them feel valued and encourages future transactions. In this article our CTO, Damian Williams highlights why a single communication is no longer enough.