DIGITAL MARKETING PREDICTIONS FOR 2023
CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the…
Tag: Customer Experience
CONVERTING WEBSITE TRAFFIC INTO REVENUE
Learn about the facts and perils of unconnected customer data. Then, discover how, with the right tools and a single view, you’ll save time and money with your marketing efforts…
CREATE A SINGLE CUSTOMER VIEW (SCV)
On the surface, the customer journey is a simple concept – you develop a product, and your customer buys it. With advancements in technology redefining the way consumers connect with…
CONSUMERS WANT HIGHLY PERSONALISED EXPERIENCES – HERE’S HOW A CDP CAN HELP YOU ACHIEVE THAT
Simple concept – you develop a product and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex.…
HOW A CDP HELPS YOU ACHIEVE A SINGLE CUSTOMER VIEW
As marketers, we know that understanding your customers and their needs is essential. Imagine a brand that tailors its communication and messaging to your needs and interests! Find out how…
THE BALANCE BETWEEN PRIVACY & PERSONALISATION IN MARKETING – HOW CAN YOU ACHIEVE BOTH?
In an ever-evolving world, customers are now expecting highly personalised experiences but are also becoming increasingly wary of giving their personal data. If an organisation is receiving limited data, how…
8 REASONS WHY YOU NEED MARKETING OPERATIONS TO HELP YOUR BUSINESS
You might have heard of dev ops and special ops, but it's possible the term' marketing ops' hasn't yet crossed your radar. Read on and hear from n3 Hub's CTO…
ARE YOU PREPARED FOR THE COOKIE MONSTER?
Cookies! Monsters and online advertisers can’t get enough of them. But somewhere along the way, the ubiquitous HTTP cookie has itself become a monster, destined to be consigned permanently to…
HOW TO OPTIMISE PROGRAMMATIC MEDIA SPEND USING THE POWER OF A CUSTOMER DATA PLATFORM
As the need for digital media and media buying becomes stronger than ever to effectively communicate with customers, it should come as no surprise that with this, customers are at…