-
Unlocking the Power of Data: Why Your Organization Needs a Customer Data Platform
Having a Single View of your Customer data means you can get a complete picture of who they are and what they want. Having a Single Customer View helps you tailor your messaging and marketing campaigns to your customers and ensures your business provides them with the necessary products or services.
-
The Balance Between Privacy & Personalization in Marketing – How Can You Achieve Both?
In an ever-evolving world, customers are now expecting highly personalised experiences but are also becoming increasingly wary of giving their personal data. If an organisation is receiving limited data, how can they ensure they are remaining relevant to their customers? In this article, we define personalisation and privacy and how your business can achieve the…