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5 Things to Consider When Choosing the Right Customer Data Platform Provider
Choosing the right Customer Data Platform provider is a critical decision and can impact your operations. We provide 5 things you need to check before signing up to a provider.
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The Balance Between Privacy & Personalization in Marketing – How Can You Achieve Both?
In an ever-evolving world, customers are now expecting highly personalised experiences but are also becoming increasingly wary of giving their personal data. If an organisation is receiving limited data, how can they ensure they are remaining relevant to their customers? In this article, we define personalisation and privacy and how your business can achieve the…