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How to Get Your Customer Data into One Place to Optimize Your Online Media Spend
Customer Data Platforms and Programmatic Media How CDPs can work with Demand Side Platforms The limitations of Data Management Platforms Marketing automation platforms and programmatic media
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Why Marketing Needs to Own Its Customer Data
Email Marketing and AdWords for the first time made it possible for Marketing to measure the effectiveness of marketing at an individual level and to calculate true marketing ROI. Find out why your organisation must own its marketing data.
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Where Do You Draw the Line with Marketing Personalization?
The ability to tailor your marketing and CX communications based on what you know about a customer is generally a very good thing, but it can come back to bite you. We have put together a list of five things you should avoid when establishing your parameters for personalisation.
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What Marketing Platform Should I Use to Get a Single Customer View?
Marketers are now operating in a world where data is more important than ever and those that can access and use it effectively can gain a significant advantage over their competitors. When it comes to deciding what data platform you should be using to get a single customer view, there is no single right answer.…
All your customer data in one place with a Single Customer View
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Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
All your customer data in one place with a Single Customer View
Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
Product overview
Resources