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Are You Prepared for the Cookie Monster?
Cookies! Monsters and online advertisers can’t get enough of them. But somewhere along the way, the ubiquitous HTTP cookie has itself become a monster, destined to be consigned permanently to Oscar’s trash can. So how did we fall out of love with cookies?
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Find Out How to Improve Your Web Personalization to Deliver a Better Experience and ROI
How a scientific approach to web personalisation can deliver significant positive returns for marketers. Learn about: * The differences between a traditional marketing approach and a scientific approach * The common pitfalls of deploying web personalisation programmes * How Customer Data Platforms can contribute to success
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What to Do with Big Data to Enhance Your Digital Customer Experience
Everyone’s talking about the power of ‘BIG’ data to drive a better customer experience and add relevant personal touches to marketing campaigns, but some large enterprises are struggling to grasp this opportunity.