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Digital Marketing Predictions for 2023
CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the new year
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Converting Website Traffic into Revenue
Learn about the facts and perils of unconnected customer data. Then, discover how, with the right tools and a single view, you’ll save time and money with your marketing efforts and focus your spending on acquiring the right customers.
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Create a Single Customer View (SCV)
On the surface, the customer journey is a simple concept – you develop a product, and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex. Learn about the facts and perils of unconnected customer data.
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Consumers Want Highly Personalized Experiences – Here’s How a CDP Can Help You Achieve That
Simple concept – you develop a product and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex. That’s why mapping a buyer’s journey is essential to ensuring a great experience – for every individual customer.
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How a CDP Helps You Achieve a Single Customer View
As marketers, we know that understanding your customers and their needs is essential. Imagine a brand that tailors its communication and messaging to your needs and interests! Find out how your organisation can be that brand – with a Single Customer View.
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What to do with big data to enhance your digital customer experience
Everyone’s talking about the power of ‘big’ data to drive a better customer experience and add relevant personal touches to marketing campaigns, but some large enterprises are struggling to grasp this opportunity. Long-standing organisations and enterprises have a vast collection of data about their customers and the way their customers interact with them. Often there’s…
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Why Are Marketing Clouds Suddenly Pushing CDPs?
Over the past months, several of the major marketing cloud vendors have announced either the availability or development of their own customer data platforms (CDPs). For some, this represents a major change of position. They’ve moved from questioning the need for any sort of CDP to becoming enthusiastic advocates. So let’s unpack the various reasons…
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What Are the Biggest Challenges in Your Martech Life? The Three Big Challenges Marketers Face
Marketing technology is both a benefit and a burden. It’s full of promise, if you can get it right. But it can also keep you up at night, because you just can’t seem to get it all to hang together.
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What Marketing Platform Should I Use to Get a Single Customer View?
Marketers are now operating in a world where data is more important than ever and those that can access and use it effectively can gain a significant advantage over their competitors. When it comes to deciding what data platform you should be using to get a single customer view, there is no single right answer.…
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Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
All your customer data in one place with a Single Customer View
Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
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