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Key Factors to Consider When Choosing a Customer Data Platform
In a guest post with B&T, Damian Williams, our CTO at n3 Hub, says data is the key for any modern marketer and that makes choosing the right customer data platform (CDP) all the more important. Here’s his tips…
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Customer-Centric Communication for SMEs in Finance
Are financial services organisations in for challenging times over the next 12 months? With inflation pushing up the price of everything from groceries to utility bills, hard-pressed consumers are shopping around for the best deals, including on their mortgages and insurance policies.
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Delivering True Business Value Through Marketing Automation
Our Head of Digital, Sophie Crisp spoke with B&T about how marketing automation can improve the effectiveness of campaigns and deliver an improved bottom line.
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How a Customer Data Platform Improves Data Privacy
In an era of rampant data breaches and privacy scandals, it’s little wonder that consumers are growing increasingly wary of the way their personal information is being collected and used.
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Why Effective Customer Communication Is Do or Die for Retailers
Our business development manager, Stephen Schwalger spoke with RetailBiz recently about the importance of Customer Communication for Retailers.
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Why Data Regulation Changes Mark a Big Opportunity for Marketing Agencies
A key element in customer relationship building is regular communication. Businesses need to provide customers with a regular stream of relevant information that makes them feel valued and encourages future transactions. In this article our CTO, Damian Williams highlights why a single communication is no longer enough.
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Why a Single Customer Communication Channel Is No Longer Enough
A key element in customer relationship building is regular communication. Businesses need to provide customers with a regular stream of relevant information that makes them feel valued and encourages future transactions. In this article our CTO, Damian Williams highlights why a single communication is no longer enough.
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Digital Marketing Predictions for 2023
CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the new year
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Converting Website Traffic into Revenue
Learn about the facts and perils of unconnected customer data. Then, discover how, with the right tools and a single view, you’ll save time and money with your marketing efforts and focus your spending on acquiring the right customers.