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How to Get the Most Out of Your CDP and Ensure Success
Recently Customer Data Platforms (CDPs) have become the latest 3 letter acronym to enter marketing glossary. CDP’s offer many benefits to those that can successfully adopt one and use it to enable their data driven digital customer experience and marketing initiatives.
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What’s in a Name? How to Find the Right Customer Data Platform for Your Business
As the need for Customer Data Platforms (CDPs) in the marketing and digital gains more attention there’s an increasing number of CDP vendors and platforms coming onto the market making claims about the ability of their offerings. With so many platforms all calling themselves the same thing, learn how to determine the right one for…
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What Marketing Platform Should I Use to Get a Single Customer View?
Marketers are now operating in a world where data is more important than ever and those that can access and use it effectively can gain a significant advantage over their competitors. When it comes to deciding what data platform you should be using to get a single customer view, there is no single right answer.…
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What Are the Biggest Challenges in Your Martech Life? The Three Big Challenges Marketers Face
Marketing technology is both a benefit and a burden. It’s full of promise, if you can get it right. But it can also keep you up at night, because you just can’t seem to get it all to hang together.
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Why Are Marketing Clouds Suddenly Pushing CDPs?
Over the past months, several of the major marketing cloud vendors have announced either the availability or development of their own customer data platforms (CDPs). For some, this represents a major change of position. They’ve moved from questioning the need for any sort of CDP to becoming enthusiastic advocates. So let’s unpack the various reasons…
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What Decisioning Approach Best Fits Your Enterprise to Help You Achieve Digital Marketing Nirvana?
Mining your own data for marketing insights that will increase sales is essential if you want to stay competitive. Do it right and you have an almost-unfair advantage over your rivals.
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Unlocking Customer Data – How to Drive Customer Experience Transformation Using Data from Legacy Systems
Digital-led customer experience transformation is one of the hottest topics for CMOs in today’s market. According to IDC, over two thirds of global enterprises are looking to make the strategic shift from traditional to digitally-led strategy, with over one third expecting to have fully adopted digital transformation by the end of this financial year. Read…
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How to Assemble the Perfect Enterprise Martech Stack for Effective Programmatic Marketing
MarTech, otherwise known as Marketing Technology, is the term used to describe the software and tech tools that marketers leverage to plan, execute, and measure marketing campaigns. Which apps are you using to build your stack and is your stack delivering the agility and results you’re aiming for?
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How to Optimize Programmatic Media Spend Using the Power of a Customer Data Platform
As the need for digital media and media buying becomes stronger than ever to effectively communicate with customers, it should come as no surprise that with this, customers are at the forefront of digital marketing strategies. The end goal is to reach the right person at the right time on the right platform with the…
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Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
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All your customer data in one place with a Single Customer View
Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
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