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How a CDP Helps You Achieve a Single Customer View
As marketers, we know that understanding your customers and their needs is essential. Imagine a brand that tailors its communication and messaging to your needs and interests! Find out how your organisation can be that brand – with a Single Customer View.
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What to do with big data to enhance your digital customer experience
Everyone’s talking about the power of ‘big’ data to drive a better customer experience and add relevant personal touches to marketing campaigns, but some large enterprises are struggling to grasp this opportunity. Long-standing organisations and enterprises have a vast collection of data about their customers and the way their customers interact with them. Often there’s…
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Modern Marketing Decision-Making: What Type of Platform and Approach Do Enterprise Marketers Need?
Why a centralised approach to decisioning is not necessarily the best for marketing. Read on to learn more about: The three key types of decision in digital marketing The pitfalls of centralised decisioning Common tensions between Marketing and IT The advantages of taking a decentralised approach
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The Biggest Data Challenges for Your Marketing Team
Having good data used to be considered the icing on the cake for marketing, but these days, it’s way more important than that. Data is central to modern marketing; it’s the very core of brand building and product sales. Are you having challenges with data-driven marketing? Read on to find out more.
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Marketing Data Platforms – Part 2
In Part Two of our examination of the data technology required to support marketing programmes in a digital world, we look at where data platforms fit in the maze of modern MarTech. What are the key types of MarTech and AdTech platform that handle data? What are the major differences between platforms? How can enterprise…
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Breaching the Data Dam – Part 1
Part One of our two-part look at the data technology required to support modern customer experience programmes. Marketing technology is a hot discussion topic at a senior level in most enterprises, particularly between CMOs and CIOs. A common question that comes up from the IT side in these discussions is “Why do I need yet…
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How to Get Your Customer Data into One Place to Optimize Your Online Media Spend
Customer Data Platforms and Programmatic Media How CDPs can work with Demand Side Platforms The limitations of Data Management Platforms Marketing automation platforms and programmatic media
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Why Marketing Needs to Own Its Customer Data
Email Marketing and AdWords for the first time made it possible for Marketing to measure the effectiveness of marketing at an individual level and to calculate true marketing ROI. Find out why your organisation must own its marketing data.
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Where Do You Draw the Line with Marketing Personalization?
The ability to tailor your marketing and CX communications based on what you know about a customer is generally a very good thing, but it can come back to bite you. We have put together a list of five things you should avoid when establishing your parameters for personalisation.
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Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
All your customer data in one place with a Single Customer View
Features
Create highly personalised journeys, at scale
The right message, at the right time, through the right channel
Import/export data to and from your existing MarTech tools
Gain data insights including spend and behaviour attribution
By industry
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Keep ahead of the MarTech game with news and articles covering a wide range of topics in the marketing, customer experience and digital space.