THE BIGGEST DATA CHALLENGES FOR YOUR MARKETING TEAM
Having good data used to be considered the icing on the cake for marketing, but these days, it’s way more important than that. Data is central to modern marketing; it’s…
Insights
Keep ahead of the MarTech game with news and articles covering a wide range of topics in the marketing, customer experience and digital space.
HOW TO ASSEMBLE THE PERFECT ENTERPRISE MARTECH STACK FOR EFFECTIVE PROGRAMMATIC MARKETING
MarTech, otherwise known as Marketing Technology, is the term used to describe the software and tech tools that marketers leverage to plan, execute, and measure marketing campaigns. Which apps are…
WHAT DECISIONING APPROACH BEST FITS YOUR ENTERPRISE TO HELP YOU ACHIEVE DIGITAL MARKETING NIRVANA?
Mining your own data for marketing insights that will increase sales is essential if you want to stay competitive. Do it right and you have an almost-unfair advantage over your…
WHY ARE MARKETING CLOUDS SUDDENLY PUSHING CDPS?
Over the past months, several of the major marketing cloud vendors have announced either the availability or development of their own customer data platforms (CDPs). For some, this represents a…
WHAT’S IN A NAME? HOW TO FIND THE RIGHT CUSTOMER DATA PLATFORM FOR YOUR BUSINESS
As the need for Customer Data Platforms (CDPs) in the marketing and digital gains more attention there’s an increasing number of CDP vendors and platforms coming onto the market making…
WHAT ARE THE BIGGEST CHALLENGES IN YOUR MARTECH LIFE? THE THREE BIG CHALLENGES MARKETERS FACE
Marketing technology is both a benefit and a burden. It’s full of promise, if you can get it right. But it can also keep you up at night, because you…
WHAT MARKETING PLATFORM SHOULD I USE TO GET A SINGLE CUSTOMER VIEW?
Marketers are now operating in a world where data is more important than ever and those that can access and use it effectively can gain a significant advantage over their…
WHERE DO YOU DRAW THE LINE WITH MARKETING PERSONALISATION ?
The ability to tailor your marketing and CX communications based on what you know about a customer is generally a very good thing, but it can come back to bite…
HOW TO GET THE MOST OUT OF YOUR CDP AND ENSURE SUCCESS
Recently Customer Data Platforms (CDPs) have become the latest 3 letter acronym to enter marketing glossary. CDP’s offer many benefits to those that can successfully adopt one and use it…