BREACHING THE DATA DAM – PART 1
Part One of our two-part look at the data technology required to support modern customer experience programmes. Marketing technology is a hot discussion topic at a senior level in most…
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Keep ahead of the MarTech game with news and articles covering a wide range of topics in the marketing, customer experience and digital space.
HOW TO GET YOUR CUSTOMER DATA INTO ONE PLACE TO OPTIMISE YOUR ONLINE MEDIA SPEND
Customer Data Platforms and Programmatic Media How CDPs can work with Demand Side Platforms The limitations of Data Management Platforms Marketing automation platforms and programmatic media
FIND OUT HOW TO IMPROVE YOUR WEB PERSONALISATION TO DELIVER A BETTER EXPERIENCE AND ROI
How a scientific approach to web personalisation can deliver significant positive returns for marketers. Learn about: * The differences between a traditional marketing approach and a scientific approach * The…
WHY MARKETING NEEDS TO OWN ITS CUSTOMER DATA
Email Marketing and AdWords for the first time made it possible for Marketing to measure the effectiveness of marketing at an individual level and to calculate true marketing ROI. Find…
WHAT TO DO WITH BIG DATA TO ENHANCE YOUR DIGITAL CUSTOMER EXPERIENCE
Everyone’s talking about the power of ‘BIG’ data to drive a better customer experience and add relevant personal touches to marketing campaigns, but some large enterprises are struggling to grasp…