WHY MARKETING NEEDS TO OWN ITS CUSTOMER DATA
To be able to run campaigns that are compelling and timely with relevant messages, you rely on good customer data. Find out how to get what you need.
Insights
Keep ahead of the MarTech game with news and articles covering a wide range of topics in the marketing, customer experience and digital space.
WHY ALL CDP’s ARE NOT CREATED EQUAL
As consumers become more tech-savvy and expect to be engaged cohesively on digital and offline channels, it has become increasingly important for marketers to have meaningful and relevant conversations and…
ARE YOU PREPARED FOR THE COOKIE MONSTER?
Cookies! Monsters and online advertisers can’t get enough of them. But somewhere along the way, the ubiquitous HTTP cookie has itself become a monster, destined to be consigned permanently to…
HOW TO OPTIMISE PROGRAMMATIC MEDIA SPEND USING THE POWER OF A CUSTOMER DATA PLATFORM
As the need for digital media and media buying becomes stronger than ever to effectively communicate with customers, it should come as no surprise that with this, customers are at…
THE BIGGEST DATA CHALLENGES FOR YOUR MARKETING TEAM
Having good data used to be considered the icing on the cake for marketing, but these days, it’s way more important than that. Data is central to modern marketing; it’s…
HOW TO ASSEMBLE THE PERFECT ENTERPRISE MARTECH STACK FOR EFFECTIVE PROGRAMMATIC MARKETING
MarTech, otherwise known as Marketing Technology, is the term used to describe the software and tech tools that marketers leverage to plan, execute, and measure marketing campaigns. Which apps are…
WHAT DECISIONING APPROACH BEST FITS YOUR ENTERPRISE TO HELP YOU ACHIEVE DIGITAL MARKETING NIRVANA?
Mining your own data for marketing insights that will increase sales is essential if you want to stay competitive. Do it right and you have an almost-unfair advantage over your…
WHY ARE MARKETING CLOUDS SUDDENLY PUSHING CDPS?
Over the past months, several of the major marketing cloud vendors have announced either the availability or development of their own customer data platforms (CDPs). For some, this represents a…
WHAT’S IN A NAME? HOW TO FIND THE RIGHT CUSTOMER DATA PLATFORM FOR YOUR BUSINESS
As the need for Customer Data Platforms (CDPs) in the marketing and digital gains more attention there’s an increasing number of CDP vendors and platforms coming onto the market making…