BREACHING THE DATA DAM – PART 1

Part One of our two-part look at the data technology required to support modern customer experience programmes. Marketing technology is a hot discussion topic at a senior level in most enterprises, particularly between CMOs and CIOs. A common question that comes up from the IT side in these discussions is “Why do I need yet another data platform?” In reality, that’s the wrong question because: IT does not need another data platform, Marketing needs a dedicated one.

FIND OUT HOW TO IMPROVE YOUR WEB PERSONALISATION TO DELIVER A BETTER EXPERIENCE AND ROI

How a scientific approach to web personalisation can deliver significant positive returns for marketers. Learn about:

* The differences between a traditional marketing approach and a scientific approach
* The common pitfalls of deploying web personalisation programmes
* How Customer Data Platforms can contribute to success