In an ever-evolving world, customers are now expecting highly personalised experiences but are also becoming increasingly wary of giving their personal data. If an organisation is receiving limited data, how can they ensure they are remaining relevant to their customers? In this article, we define personalisation and privacy and how your business can achieve the perfect balance.
Category: Articles
NEW FEATURE RELEASE: AUGUST 2021
Over the past few months, we’ve been working behind the scenes to deliver some great features to our Customer Data Platform.
n3 HUB NOW HAS SOC 2 TYPE 2 COMPLIANCE & CERTIFICATION
It is official! n3 Hub has SOC 2 Type 2 Compliance & Certification, and we could not be more excited.
n3 HUB’S HIGH INFORMATION SECURITY STANDARDS ENDORSED WITH ISO27001 ACCREDITATION
We’re very proud to announce after a lot of hard work and perseverance, n3 Hub has achieved ISO27001 accreditation!
8 REASONS WHY YOU NEED MARKETING OPERATIONS TO HELP YOUR BUSINESS
You might have heard of dev ops and special ops, but it’s possible the term’ marketing ops’ hasn’t yet crossed your radar. Read on and hear from n3 Hub’s CTO Damian Williams as he takes a detailed look at this newly-created employment niche and how it can be filled.
GETTING UP TO SPEED ON FEED MANAGEMENT
Feed Management – to generate and manage data feeds into paid media channels to enrich the messages you place in front of your customers and leads, e.g. products and services.
WHY ALL CDP’s ARE NOT CREATED EQUAL
As consumers become more tech-savvy and expect to be engaged cohesively on digital and offline channels, it has become increasingly important for marketers to have meaningful and relevant conversations and interactions.
ARE YOU PREPARED FOR THE COOKIE MONSTER?
Cookies! Monsters and online advertisers can’t get enough of them. But somewhere along the way, the ubiquitous HTTP cookie has itself become a monster, destined to be consigned permanently to Oscar’s trash can. So how did we fall out of love with cookies?
HOW TO OPTIMISE PROGRAMMATIC MEDIA SPEND USING THE POWER OF A CUSTOMER DATA PLATFORM
As the need for digital media and media buying becomes stronger than ever to effectively communicate with customers, it should come as no surprise that with this, customers are at the forefront of digital marketing strategies. The end goal is to reach the right person at the right time on the right platform with the perfect message, find out how n3 Hub’s CDP can allow you to do so.