CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the new year
Category: Articles
CONVERTING WEBSITE TRAFFIC INTO REVENUE
Learn about the facts and perils of unconnected customer data. Then, discover how, with the right tools and a single view, you’ll save time and money with your marketing efforts and focus your spending on acquiring the right customers.
CREATE A SINGLE CUSTOMER VIEW (SCV)
On the surface, the customer journey is a simple concept – you develop a product, and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex. Learn about the facts and perils of unconnected customer data.
CONSUMERS WANT HIGHLY PERSONALISED EXPERIENCES – HERE’S HOW A CDP CAN HELP YOU ACHIEVE THAT
Simple concept – you develop a product and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex. That’s why mapping a buyer’s journey is essential to ensuring a great experience – for every individual customer.
NEW FEATURE RELEASE: JUNE 2022
Our team have been working behind the scenes to make some great enhancements to our Customer Data Platform.
NEW FEATURE RELEASE: MARCH 2022
Over the past few months, our team have been making some great enhancements to our Customer Data Platform.
WHAT TO LOOK OUT FOR IN 2022 IN MARKETING AND DIGITAL MARKETING
We’ve done the research for you and found three marketing and digital trends you need to be watching in 2022.
HOW A CDP HELPS YOU ACHIEVE A SINGLE CUSTOMER VIEW
As marketers, we know that understanding your customers and their needs is essential. Imagine a brand that tailors its communication and messaging to your needs and interests! Find out how your organisation can be that brand – with a Single Customer View.
THE BALANCE BETWEEN PRIVACY & PERSONALISATION IN MARKETING – HOW CAN YOU ACHIEVE BOTH?
In an ever-evolving world, customers are now expecting highly personalised experiences but are also becoming increasingly wary of giving their personal data. If an organisation is receiving limited data, how can they ensure they are remaining relevant to their customers? In this article, we define personalisation and privacy and how your business can achieve the perfect balance.