CONSUMERS WANT HIGHLY PERSONALISED EXPERIENCES – HERE’S HOW A CDP CAN HELP YOU ACHIEVE THAT

Simple concept – you develop a product and your customer buys it. With advancements in technology redefining the way consumers connect with brands, the customer journey is becoming increasingly complex. That’s why mapping a buyer’s journey is essential to ensuring a great experience – for every individual customer.

THE BALANCE BETWEEN PRIVACY & PERSONALISATION IN MARKETING – HOW CAN YOU ACHIEVE BOTH?

In an ever-evolving world, customers are now expecting highly personalised experiences but are also becoming increasingly wary of giving their personal data. If an organisation is receiving limited data, how can they ensure they are remaining relevant to their customers? In this article, we define personalisation and privacy and how your business can achieve the perfect balance.