UNLOCKING CUSTOMER DATA – HOW TO DRIVE CUSTOMER EXPERIENCE TRANSFORMATION USING DATA FROM LEGACY SYSTEMS
Digital-led customer experience transformation is one of the hottest topics for CMOs in today’s market. According to IDC, over two thirds of global enterprises are looking to make the strategic shift from traditional to digitally-led strategy, with over one third
MODERN MARKETING DECISION-MAKING: WHAT TYPE OF PLATFORM AND APPROACH DO ENTERPRISE MARKETERS NEED?
Why a centralised approach to decisioning is not necessarily the best for marketing. Read on to learn more about: The three key types of decision in digital marketing The pitfalls of centralised decisioning Common tensions between Marketing and IT The advantages of taking a
MARKETING DATA PLATFORMS – PART 2
In Part Two of our examination of the data technology required to support marketing programmes in a digital world, we look at where data platforms fit in the maze of modern MarTech. What are the key types of MarTech and
BREACHING THE DATA DAM – PART 1
Part One of our two-part look at the data technology required to support modern customer experience programmes. Marketing technology is a hot discussion topic at a senior level in most enterprises, particularly between CMOs and CIOs. A common question that
HOW TO GET YOUR CUSTOMER DATA INTO ONE PLACE TO OPTIMISE YOUR ONLINE MEDIA SPEND
Customer Data Platforms and Programmatic Media How CDPs can work with Demand Side Platforms The limitations of Data Management Platforms Marketing automation platforms and programmatic media
FIND OUT HOW TO IMPROVE YOUR WEB PERSONALISATION TO DELIVER A BETTER EXPERIENCE AND ROI
How a scientific approach to web personalisation can deliver significant positive returns for marketers. Learn about: * The differences between a traditional marketing approach and a scientific approach * The common pitfalls of deploying web personalisation programmes * How Customer Data Platforms can
WHY MARKETING NEEDS TO OWN ITS CUSTOMER DATA
Email Marketing and AdWords for the first time made it possible for Marketing to measure the effectiveness of marketing at an individual level and to calculate true marketing ROI. Find out why your organisation must own its marketing
WHAT TO DO WITH BIG DATA TO ENHANCE YOUR DIGITAL CUSTOMER EXPERIENCE
Everyone’s talking about the power of ‘BIG’ data to drive a better customer experience and add relevant personal touches to marketing campaigns, but some large enterprises are struggling to grasp this opportunity.
WHERE DO YOU DRAW THE LINE WITH MARKETING PERSONALISATION ?
The ability to tailor your marketing and CX communications based on what you know about a customer is generally a very good thing, but it can come back to bite you. We have put together a list of five things
HOW TO GET THE MOST OUT OF YOUR CDP AND ENSURE SUCCESS
Recently Customer Data Platforms (CDPs) have become the latest 3 letter acronym to enter marketing glossary. CDP’s offer many benefits to those that can successfully adopt one and use it to enable their data driven digital customer experience and